Your website is telling Google a false story about who became a customer. Google is spending your money BASED on that FALSE story.
I visit a lot of websites that pay for clicks. Most of them count me twice. Some count me three times. Some never notice I arrived. And almost none of them tell Google when I pick up the phone or fill in the form.
Here is why that matters to you, in plain terms. Google decides who sees your ad, and how much of your money to spend on each of them, using what your website tells it. Lie to Google, even by accident, and Google spends your money on the wrong people. It does that all day, every day, and nobody sees it, because the dashboard looks fine.
What this is costing you
Say you spend $5,000 a month on ads. If your site is counting wrong, Google is aiming that $5,000 with a wrong map. Some of it lands on a real customer. Most of it lands on people who were never going to call you, and nobody can tell you which was which. Month after month.
- The customers who called you last week were invisible to the account that paid for them.
- Your cost per lead is a guess. Your agency’s report is a guess with a chart on it.
- Every month this goes on, Google gets better at finding the wrong people.
What you get instead
The truth, once. Every call, form and booking reported to Google as a real customer, counted one time. Dead tags gone. A written before-and-after you can hand to whoever runs your ads and say “explain this.” And an ad account that finally learns from real customers instead of a false story.
How it starts
- Send me your website address. Nothing else. No login, no call, nothing to install.
- Within a day you get written findings. The exact problem, in plain English, and how to see it yourself in sixty seconds. If I find nothing wrong, I say so. You owe nothing.
- If you want it fixed: $1,500, flat. Done the same week. Wrong about any of it, you owe nothing.
Send me your website address →
Run an agency?
You have thirty client sites and nobody whose job is to check the tracking on any of them. Most of them are counting wrong right now, and every one of those clients is being told a false story with your name on the report. I’ll be that person, under your name: every client site checked monthly, anything broken fixed the same week, one short note per client your account managers can forward. $2,000 a month, up to 40 sites. First job: I audit the clients on your case-studies page and fix what I find for $1,500, so you see the work before you commit.
Who I am
Joe Smith, Bardstown, Kentucky. Twenty years running Google Ads for small businesses. I only do this one thing now.